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Branding, print and website design for NOW

02nd November 2009

NOW stands for National Orthodontic Week. NOW is the brainchild of the British Orthodontic Society.

The campaign was created to focus attention on the ways the look and function of your teeth can be improved; providing clear and impartial information about orthodontic treatment and encouraging you to find out more… NOW.

Feelingpeaky, the london based branding, print and website design company was selected to create an indentity, website, posters and t-shirts to support the event. Our aim was to produce a brand that is fun / funky but also professional / attractive and positions NOW (National Orthodontics Week) for success. Something that would reach out to both the consumer and professional market. The result is below…


It was agreed the key communication vehicle for the new event would be a website. The site is predominantly a consumer facing site – informing them about orthodontics and what it can do for them – The client wanted us to think big smiley faces – great teeth – and not dentists and nurses in masks. The site was to be aspirational and achievable and motivate people to take action.

NOW website design

Have a look at the site for yourself at:  www.nowsmile.org

Lastly to support the work done by orthodontists themselves we created a number of materials to be used in or at their practices.

Print design for NOW

Now launches officially in March 2010. It was certainly a project we enjoyed getting our teeth into (bad pun intended!) and we would like to thank the BOS for selecting Feelingpeaky.


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