Feelingpeaky

This month saw the launch of Moditlo Eco Lodge, a breathtaking five- star luxurious investment opportunity situated in the heart of the acclaimed Kruger National Park region, South Africa.

The project involved web design, flash animation, development of templates, implementation of comprehensive content management system and a fully bespoke back-end system to manage sales agents and their customer orders of all the various properties that are available. This is probably one of the most stunning South African property invesments available currently. We are proud to have been part of such a prestigious project.

Visit the Official Moditlo Eco Lodge website at http://www.mel.co.za

Our advice is sound, our clients unique - Fortune Law, London commercial / corporate lawyers this week relaunched their web site. Designed and produced by Feelingpeaky this site looks to highlight and focus on their unique clients and the personal service provided.

Fortune Law wanted a site truly reflective of their business - a dynamic commercial and corporate practice. We think their great - mind you they are also Feelingpeaky’s company solicitors. Fortune Law has been supporting Feelingpeaky for many years now with our general commercial needs. We wish them the very best with this new online presence and thank them for their business.

For commercial lawyers in London visit: www.fortunelaw.com

After time in development we are pleased to announce a re-design project for one of the UK’s largest life insurance companies has gone live. LifeSearch reviews the whole UK life insurance market to provide their customers with the best value for money and now they have a new site to be justifiably proud of.

Feelingpeaky provided the design and layout for the new site as well as the XHTML templates for the project.

Have a look at the site here:

Have you checked recently how much your paying for life insurance? Go on treat yourself and get a free no obligation life insurance quote.

London based, Carole Ann Rice is one of the UK’s leading life coaches who has literally turned around the lives of countless people who, like you, no longer wanted to waste time and money on things that don’t work. Regularly featured in newspapers magazines and TV programmes her unique style of life coaching has produced some phenomenal results.

The trouble is her old website wasn’t performing the same phenomenal results - why - well it lacked consistent structure and clear navigation. The site had no obvious goals or outcomes and design was stuck in the 90’s and included the dreaded ‘comic sans’ font.

So what did we do for this London Life Coach?

The first thing we focused on was the communication goals for the site. It turns out that Carole Ann’s business is driven by two things - her offer for an initial free life coaching session and her monthly newsletter - Wit & Wisdom. So this is what we focused on.

In terms of design - Carole Ann wanted a very specific style - retro/americana/bewitched. She wanted to stand out from the run of the mill sites and be seen as something a little more special. Our design involved reworking the logo, developing a caricature and animation and adding a variety of design elements to build up that positioning.

The end result - Within the first few weeks Carole Ann has already seen a massive increase in the take up of her newsletter. Her site has jumped from know where in Google to page 2 for Life Coach London. A key focus of the site - as it was ascertained that clients were looking for a local life coach. It still very early days but we’ll look to take her new site www.realcoachingco.com up to page 1 on Google where she belongs.

Looking for a Life Coach in London? - contact Carole Ann Rice of the Real Coaching Co. Why the links on search phrases? We’ll this is to help tell search engines about the page that they are going to. In turn, this will help Carole Ann be found under her target search phrases and along with the other actions we are implementing help her to build her business online.

Every company starts somewhere and our starting point many years ago was a florist based in West London … www.westlondonflowers.com - It makes sense!

While it was great in it’s time the web moves fast and the design looked dated. Also Beryl, our fabulous florist had moved on in her business to concentrate in one key area - that of a wedding florist. So the site has been completely redesigned and focused on wedding floristry and wedding flowers.

But how do you stand out in a crowd of florist sites?

It was a bold move but designed under Beryl’s direction westlondonflowers to a colour scheme of black and grey .. with some shocking pink to contrast. Both client and us are very pleased with the results - not least that within a week of going live she was well on the way to breaking even for the cost of the project.

Google Success!

The key to the project being a success so fast is the search engine optimisation process we went through. Targeting the two key phrases of wedding florist london and wedding flowers london has led to some excellent page 1 results.

As of 23rd May on google.co.uk

Wedding florist London - 2nd out of 1,100,000 listings
Wedding flowers London - 4th out of 1,360,000 listings

..and not too bad on more generic phrases either…

flowers London - 6th out of 9,120,000 listings
florist London - 4th out of 1,340,000 listings

So if your looking to stand out in the crowd and get great listing to boot then call us with your brief. To end on a bad pun …Your future could be rosy!

Over the past few years Feelingpeaky has been asked to re-design many company logos. Some of these were originally designed in-house by the company themselves, others simply look outdated and not in-keeping with the current way the company is looking to project itself. All though had common elements - they looked unprofessional, amateur, cluttered and on the whole just plain ugly.

Company Logo Design

The design of a company logo should embody the values of the company, present its personality and try and be the “sum of all its parts”. It should represent the company professionally and be suitable for all mediums whether it be print, web, on the side of a truck or on a company shirt.

Working with Insight Biotechnology

To get the ball rolling I thought I would present a quick before and after for a client we are working with. Their company had just completed its 10th year in business and felt now was the time to look forward to the next ten years and put the company on track forfurther growth and success.

The Original Insight Biotechnology logo…

and the redesigned company logo for Insight Biotechnology:

We feel the new company logo design displays contemporary, clean and modern characteristics the text is stacked making the company name very legible and compact in appearance. The icon chosen represents an eye taking reference from ‘insight’ - vision, penetration, awareness, observation, judgement. Depending on what way you look at the icon the ocular representation reveals itself facing either to the left or to the right which in turn works well as an optical illusion. The viewer can have different perceptions or insights. The colour green was chosen as a break from the old but also to be reflective of the area of business that the company deals in.

Since completing the initial company logo design Feelingpeaky rolled out the new branding through a variety of materials from letterheads and business cards to catalogue stickers, t-shirts, mouse mats and latterly the branding has been added to their website (by another agency).

Next time I will write a little more about the process we go through with a client in order to develop their branding and logo identity.