Lee Valley Regional Park Authority runs award winning open spaces and sports venues along the 26 mile long, 10,000 acre Lee Valley Regional Park – the only regional park serving London, Hertfordshire and Essex. The Lee Valley Regional Park Authority is playing a leading role in delivering a lasting and enduring legacy from the London 2012 Olympic and Paralympic Games.
LVRPA required a variety of collateral to be created to promote the Lee Valley VeloPark and the Lee Valley White Water Centre. The goals were to raise awareness, drive visitors and increase pre-bookings. All collateral was to be photo led with a fresh appeal, contain the brand arc symbol and keep within the strict brand guidelines.
Over 20 pieces of collateral were created using up close and engaging action shots. Imagery was positioned to work with the brand arc, supported with clean and crisp colours and a varity of font sizes to present hierarchies of detailed information. Designs were created to be adaptable across various collateral sizes.
