A good story starts with branding…
Delivering on your purpose
A brand is not a logo, an identity or product. A brand is the gut feeling a person has about a product, service or organisation. This is because brands are defined by individuals and we are intuitive and emotive beings. Your brand tells your story, your purpose and why you exist. It is the business as a whole, its values and personality.
This is the starting point of the story and from this we create a visual system to present your business purpose to all stakeholders – be they staff, customers or investors.
Brand guidelines, strong, clean identities, messaging and roll out of consistent marketing collateral all follow.
A process to help you define your story
Through our comprehensive design process our branding designers will help you to tell your brand story.
By conducting research on your business, audience and competitors we’ll help you to clarify your strategy – define your story, establish your values, and answer the questions as to what you do, how you do it and most importantly why you do it to make sure we understand your key brand messages.
Working closely with you we’ll then go on to visually interpret your business and design identity, imagery, tone of voice, typography and colour palette. From here
we can identify touch points – looking at what other materials, medias and platforms you may need to support your brand (for example, website, social channels, adverts etc).
Finally, we help you to manage your assets – establishing the Brand guidelines and rules on use of identity across different materials and platforms. Paramount is consistency and ensuring that each brand touch point builds consistently on another.
Today, digital design is the key channel to experience your story
Digital is route one to your audience
Delivering an effective digital or web experience is often the primary channel an organisation has to tell its brand story. To be truly effective the digital experience needs to build on smart strategy, solid architecture, beautiful design and strong development that is fully tested. It is important to have a strong sense of your audience, their information needs and how you can deliver on your communication goals across a range of devices with different screen sizes.
But make sure you have total control through intuitive platforms
Gone are the days of the static world wide web. These days we empower our clients to manage their digital experiences through intuitive open source platforms – be they content management systems (CMS) like WordPress or CMS Made Simple (it does what it says on the tin!) or an e-commerce system like Shopify. The final execution of a project needs to be 100% reliable and fortunately we’ve been in love with and delivering on digital platforms since 2001 so we’ve got lots of solid experience to deliver your project.
Then drive people to find your business (and keep returning)
Digital strategy, design and development. Ultimately we’re about delivering successful websites. Websites that drive measurable business results – be that online sales or leads, better customer service or greater awareness. However, customer conversion is only part of the story for success.
First you need to drive visitor acquisition through e-marketing campaigns, search engine marketing, and pay per click advertising.
Then you need to retain those customers and keep them coming back for more. The no. 1 way to do this is through effective email marketing. We love all forms of digital marketing and we can help your story be a successful one online.
Feelingpeaky also provide a number of technical support services including a WordPress security service, WordPress maintenance service, WordPress Speed and performance improvements, Secure website authentication, Website hosting and domain registration.
Louis Kennedy, and other Group brands, have worked with Feelingpeaky for over 5 years. They've helped us in the areas of branding, print, and digital - on multiple website and e-commerce projects. The team at Feelingpeaky bring knowledge and insight to projects, clear strategy, recommendations and deliver creative solutions that have supported the growth of our business over the years. I've personally recommended their services to many of my clients in both brand and charity and I'm very happy to continue to do so.Grant Morgan - CEO, Louis Kennedy
Support your story in the real world with beautiful print and graphic design
Ink on paper our designers love it!
Feelingpeaky have lots of experience of designing for print media – and handling the end-to-end print process to meet our client’s requirements. Print projects range from corporate stationary to product packaging, company brochures and visitor guides, door-to-door leaflets and vehicle wrapping. Whether you are looking for a roll-fold, z-fold, insert or belly wrap, chances are we will have a brilliant idea that suits!
Printed advertising in its many forms
Feelingpeaky have great experience in delivering advertising communications, both above and below-the-line. Our extensive experience with outdoor media encompasses 6, 48 and 96 sheets as well as Cross Tracks, Bus Backs, Mega Rears and AdNozzles. We’ve delivered print and press campaigns for a cross-section of our clients and through our experience with IKEA have a wealth of experience in working with direct mail and door-to-door communications.
Product packaging that performs
The product packaging is often the first, best and last chance to make a sale. Hard-working packaging has a lot to do. Firstly get noticed, then communicate what it is, make someone care, be persuaded, and finally provide them with the desire to take action – buy me! Feelingpeaky have designed packaging for a broad plethora of products – from coffee and hot chocolate to fertiliser and natural skin products. It is to our great satisfaction to see our hard-working packaging performing in their retail environments. We love the challenge to deliver a creative solution.