Why is it so important to speed up your WordPress website?
Quite simply fast websites make more money! Research has shown that website performance has a direct correlation with revenue performance.
Three examples include:
- Google ran tests on how many search results to display. They found that pages displaying 30 results saw a drop in traffic of a whopping 20%. Testing the load difference between the 30 and 10 results page they found the difference in page load of just half a second.
- Former Amazon employee Greg Linden reported that Amazon in A/B tests found delaying the page in increments of 100 milliseconds would result in substantial and costly drops in revenue. Indeed, sales dropped 1% for every 100ms it took their site to load.
- According to a report by Gomez.com (now Dynatrace) and akamai.com 40% of website visitors abandon a website if it takes more than 3 seconds to load.
Speed improves search engine rankings
Speed is now something that Google tracks in its ranking algorithms. Indeed, as early as 2010 Google had included a speed element in their algorithm. Additionally, in 2016 Google confirmed that the speed at which mobile pages load would be a major factor in their mobile search rankings. A slow or poorly performing website will have a detrimental effect on your search engine rankings.
Ultimately speed impacts website experience
If your website loads faster the rate of abandonment reduces. Page views increase as visitors are more engaged and willing to use your website. Ultimately, poor website performance will have a detrimental user experience, causing some users to exit the website without fulfilling their goals. This reduction in website conversion hits your bottom line.
The Solution: WordPress Site Speed & performance package
This package of speed and performance services will improve your WordPress website’s speed score as determined by the Google Speed test. The faster your website, the more engaged the visitor.
We recommend a range of plugins, checks and code changes all designed to increase the speed of the website and ultimately it’s performance for the business.
Image review and optimisation: Review and crunching of large images to ensure they are at their minimum practical size without degrading the resulting image.
Website caching for faster presentation: We’ll add a caching plugin that will help to deliver faster pages in your website by understanding when to show cached or compressed pages. This will deliver a faster website experience for users and therefore improve usability and engagement.
Profiling performance: We’ll add a plugin to profile all of your WordPress site’s plugins’ performance by measuring their impact on your site’s load time. Often times, WordPress sites load slowly because of poorly performing, certain configurations or because there are so many of them. By using this performance plugin, we can narrow down anything causing slowness on your site.