The Pilgrim Trust

Design project including visual identity, key messaging, website consulting, strategy & planning and website redesign & development.

The Pilgrim Trust

Who are they?

The Pilgrim Trust is an independent charitable trust set up in 1930 to support the urgent and future needs of the UK. Each year, they give around £3 million in grants to charities and other public bodies that focus on preserving the UK’s heritage or on bringing about social change.


The Challenge

The Pilgrim Trust’s previous website was built in 2013 and looked out of date and compared unfavourably with fellow Trusts and Foundations. The old website was built with custom code which limited flexibility in presentation, it was also not mobile-friendly and had several accessibility issues.

Similarly, the Trust’s visual identity felt dated. The team were keen that along with the website development, the visual identity of the Trust be refreshed to better reflect their work. They wanted a visual identity that was simple, clean and elegant.

Finally, some key stakeholders felt that the Trust was much better known for its preservation and scholarship fund (heritage). Therefore, the new design and site must also showcase their other funding angle: social change within the women and girls’ sector.

View Website

The Solution

A strong, clean and elegant visual identity to help shine a light on the philanthropy of the Pilgrim Trust.

A responsive and accessible website with refreshed branding that presents the various grant areas and grants clearly and in a way that is logical and informative. This provides visitors with easily accessible and useful information to help them understand their eligibility to apply for grants.

Supporting brand assets – these will help build out the brand touchpoints in a consistent way and cover social media assets and letterhead.

“Chris and the Feelingpeaky team have been amazing. Our website and new branding look fantastic and the feedback from our team, trustees and stakeholders has been very positive. We were guided through the whole process and really supported to make a website and brand that represents the Pilgrim Trust and the grants we make.

We found Chris and the team had a really strong understanding of Trusts and Foundations sector and how to best communicate to potential and current grant holders. Not forgetting that the whole team was thoughtful (and patient!) in all those last niggly edits to get the website perfect. Thanks to Chris and the Feelingpeaky team for making a big project a pleasure rather than a stress to do.”

Tara CooperCommunications Manager, The Pilgrim Trust
The Pilgrim Trust logo
Pilgrim Trust - Home page
Pilgrim Trust - Grants awarded from the Pilgrim Trust
Pilgrim Trust - Grants at a glance
Pilgrim Trust - Preservation and conservation grants from the Pilgrim Trust
Pilgrim Trust - Preservation & Conservation Grant Programme Eligibility Quiz

Like what you see? Get in touch. Let’s create a website together.