Product packaging that performs

Your product packaging is often the first, best and last chance to make a sale. Hard-working packaging has a lot to do. Firstly get noticed, then communicate what it is, make someone care, be persuaded, and finally provide them with the desire to take action – buy me!

Feelingpeaky have successfully designed packaging for a wide range of products – from coffee and hot chocolate to fertiliser and natural skin products.

It is to our great satisfaction to see our hard-working packaging performing in their retail environments. We love the challenge to deliver a creative solution.

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6 Principles of Packaging Design

If you’re looking to implement a packaging design project discover 6 principles that will help deliver a successful project.

  • What are those principles?
  • Why they make a difference?
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6 Principles of Packaging Design

View a few of our package design examples…

Packaging_Bermondsey Brew & Canary Cuppa
Greencup packaging design

“I'm absolutely delighted with the MIMI branding and product packaging that Feelingpeaky designed. The logo, layout and FSC stock represent my brand and product perfectly.”

Jess Baker, Director, Make It Make It Ltd

“We're delighted how Feelingpeaky bought our product to life through branding, beautiful packaging and website. ”

Greencup Coffee

“Noje's premium positioning was beautifully reinforced through our packaging design. A design that helps it stand out from other more mainstream brands.”

Jeremy Knight, Hej Coffee

Have a burning packaging design question?

Answers to our clients’ frequently asked questions…

What type of product packaging do you design?

Feelingpeaky have already designed product packaging for tubes, boxes, bottles and bags. Our talented packaging design team will help efficiently deliver creative packaging design that says “pick me up!”.

I haven’t decided on the type of packaging I need as yet. Can you provide advice?

Yes, we can advise! During the planning and research stage of the project we can explore packaging options that would performs on many fronts from more functional aspects through to helping to present and sell your unique proposition.

Can you support me with my packaging design briefing process?

Yes, of course. We’re here to help! We have a packaging briefing document that asks all the base relevant information. We will support you through the process and ensure we have all the relevant information to enable our designer to move forward with your vision. Get started now.

What information do I need to provide to ensure a successful packaging design project?

As well as creative direction for the packaging we’ll need to understand the content that should appear on the packaging including but not exhaustive…. Ingredients, nutritional information, storage conditions, instructions for use, internal codes, Fairtrade symbol and details, barcodes/UPC codes, product descriptive copy (we can write this for you too if needed), logo files, brand guidelines, cutter guide template, photos of the product, contact details, allergy information etc.

What is a cutter guide template?

A cutter guide or dieline is a flattened template of the proposed package design. It presents all the folds and cuts required when printing. If you have something very specific in mind then providing a cutter guide upfront will make the project much more efficient. Otherwise we can work with you, the printer or manufacturer to select a base structure / template to produce the designs on.

What are the final deliverables?

On final payment we’ll provide print ready files. We can also manage the print process and source suitable suppliers to deliver the final packaging.

How much does it cost?

Packaging projects range from product labels to bespoke and complex packs. Packaging projects are priced on an individual basis. We’ll work with you depending on your scope to agree a budget up front. Then we’ll stick to it! Ensuring we deliver to that budget through an efficient project management process.

Ready to discuss your packaging design project?

We’ve helped to make many of our client’s with their packaging design needs over the years. Our packaging designers will help efficiently deliver creative packaging design that says “pick me up!”.

 

020 8997 4700 or packagingdesign@feelingpeaky.com

Or start the briefing process with a free consultation by submitting the form below.