MIMI is a start-up skincare company with a difference – 100% natural skincare products that come in kits. Meaning you can make them up fresh and at your convenience at home. We were challenged to develop a brand identity for MIMI and sub branding and packaging for its three launch products to get them to market. Following successful trials at markets we were then tasked to deliver an ecommerce store to enable the products to be sold online.
Feelingpeaky worked with the client to really capture the unique positioning and personality of the brand and ensure that the MIMI launch products stood out in a marketplace full of white and muted packaging. A Shopify store was delivered to help bring the products to market and the branding was rolled out across social media channels and a whole plethora of print collateral.
I'm absolutely delighted with the MIMI branding and product packaging that Feelingpeaky designed. The logo, layout and FSC stock represent my brand and product perfectly.Jess Baker, Director, Make It Make It Ltd