A process to help you define your story
Through our comprehensive design process our branding designers will help you to tell your brand story. By conducting research on your business, audience and competitors we’ll help you to clarify your strategy – define your story, establish your values, and answer the questions as to what you do, how you do it and most importantly why you do it to make sure we understand your key brand messages. Working closely with you we’ll then go on to visually interpret your business and design identity, imagery, tone of voice, typography and colour palette. From here we can identify touch points – looking at what other materials, medias and platforms you may need to support your brand (for example, website, social channels, adverts etc). Finally, we help you to manage your assets – establishing the Brand guidelines and rules on use of identity across different materials and platforms. Paramount is consistency and ensuring that each brand touch point builds consistently on another.