Pay Per Click Advertising (PPC Services)
Place your business in front of prospective customers
Driving qualified traffic to your website
Google Adwords (Pay Per Click advertising) is a highly effective method of website marketing that can deliver immediate results.
It places your business in front of a prospective customer at the exact time they are looking for your product or service. It provides one of the most cost effective and measurable forms of advertising for any business. Having just searched for your product or service they arrive at your site as pre-qualified leads not simply website browsers. This increases the chances of the individual enquiring about your service or buying your product. Pay per click advertising offers true transparency allowing you to measure the return on your investment.
Google Adwords Management
Managed PPC Services
Feelingpeaky have significant experience of developing, setting up and managing pay per click campaigns for clients –from large blue chip multiples to small SME’s. You can relax knowing we completely manage your Adwords account, making sure it’s running and working to its fullest potential. We do all the Adwords work for you.
Planning & Management
- Full Adwords Account Management
- Set up call if required
- A dedicated account manager, a Google AdWords certified digital marketing specialist
- New Adwords campaign setup
- Optimisation of your existing campaigns
- A briefing on the goals
- We support ad spends up to £5,000 per month although many start from smaller budgets
- Full geo and demographic targeting and setup
Campaign Building
- Researching keyword phrases relevant to the business in question
- Campaign and ad group creation
- Constructing sharp, relevant and effective advertising copy
- Ad extension implementation
- Goal / conversion identification and implementation
- Connection to Google Analytics (if available)
Bid & Budget Management
- Keyword review, Advert optimisation and Ad extension optimisation
- Budget usage review and adjustments
- Bid strategy reviews
Reporting & Recommendations
- Detailed monthly report
- Further recommendations to be considered for both campaign and landing pages
Getting started with PPC Services
We want you to clearly understand your return on investment. It’s important to us that you get results from our work. We therefore charge a flat monthly consultancy fee for our PPC services depending on ad budget.
£249+VAT per month for budgets up to £1,000
£349+VAT per month for budgets up to £2,500
£499+VAT per month for budgets up to £5,000
We run a completely transparent service with clients paying their clicks fees directly with Google. Our team will help efficiently deliver a conversion focused PPC campaign for your business.
Longleat has been one of the UK’s best-loved attractions for over 60 years. Featuring the UK’s No.1 Safari Park; a Main Square jam packed with fabulous attractions; and the majestic Longleat House, one of the most stunning stately homes in Britain. Longleat VIP experiences offer visitors the chance to become a Longleat VIP, getting up close and personal with their favourite animals on an immersive safari adventure.
The Challenge
Following recent years’ successes on small, targeted PPC campaigns for VIP Experiences that had resulted in great return on investment, Feelingpeaky were tasked to run a full season PPC campaign for 2016. A ROI target was set with the goal to drive more focused traffic and improve the conversion rates further and consistently through a 7-month campaign.
The Solution
With our previously ran campaigns analysed it helped us to identify where the strengths and weaknesses were within the campaign. Campaigns and groups were re-structured accordingly. Trials were carried out on branded keywords ensuring cost per click (CPC) was outweighed by return on investment (ROI) on all active phrases. Various advert types were tested to see which drove better click through rates (CTR) – ‘Number of Experiences Available’ adverts vs ‘Gift Based’ adverts vs ‘VIP Animals Available’ adverts. Quality scores were monitored with more budget invested in better performing keywords and low quality keywords optimised. All this combined with regular maintenance and recommendations lead to some fantastic results.
The Results
156
above ROI (Return on Investiment) target
7
below maximum Cost Per Click (CPC)
4
above account average on Click Through Rate (CTR)
