WJR

Who are they?

World Jewish Relief (WJR) is the leading UK Jewish international agency responding to the needs of Jewish communities at risk or in crisis, outside the UK and Israel. At times of major international disaster, it leads the UK Jewish community’s response.

The Challenge

Device a campaign to provide donor acquisition, brand awareness and income generation. WJR is still poorly known and understood within the UK Jewish Community. Under the campaign look to rectify this situation by drawing attention to the work done by the organisation now and in the past.

The Solution

A campaign focused around recording the story of Jewish survival was developed. Story of Survival came to life through branding, illustration, print and website. Members of the public can visit the website and are encouraged to share their family’s stories of survival. In time to act as an online archive for Jewish survival.