Chamonix All Year
Who are they?
Chamonix All Year is a leading holiday accommodation and property management company based in the French Alps, founded over 20 years, and one of our oldest clients!
Chamonix All Year
The smarter way to book your stay in Chamonix
The Challenge
We last designed the Chamonix All Year website over ten years ago and, whilst it was still working well, it required a total redesign and refresh to bring it up-to-date and future proof it for the next ten years. A key driver of the project was the move away of the CAY Property Management System from SuperControl to Guesty, so the redesign needed to be inline with Guesty functionalities.
Our brief for the CAY website focussed on the desire to drive more direct bookings, provide better quality leads and enhance their strong brand perception in the valley. Success would also be measured on increased rates of on-site booking conversions and an increase in the on-boarding of accommodation owners.
View Website
The Solution
Phase 1 of the project was a light-touch refresh of the Chamonix All Year branding which we first designed nearly 20 years ago! We looked at the logo characters from an alignment, weight and spacial point of view and the also the suite of accent colours that are used across the brand collateral.
Phase 2 of the project required us to approach the brief as a product design and conversion optimisation project, not simply a visual redesign. Our focus was on:
- User journeys & conversion paths – shaping how users move from arrival to booking
- Search & guided discovery – reducing choice overload and improving decision making
- Trust & differentiation – clearly communicating why to book direct with CAY
- Performance-led design – ensuring a fast, intuitive and mobile-first experience
The scope of work for phase 2 included UX and planning, wireframing, the creation of a UI design system and templates, in addition to messaging and supporting copy.
Phase 3 of the project was all about the booking and conversion experience. Chamonix All Year’s new website was an opportunity to move beyond a traditional property listing platform and create a guided, high-conversion booking experience. The goal was to compete more effectively with OTAs by combining:
- Seamless search and discovery
- Strong trust and differentiation
- A clear, compelling brand experience
Our role was to design a conversion-focused product experience that helps users find the right property faster, builds confidence to book direct, and ultimately increases revenue.
