Positive Communications commissioned Feelingpeaky to create the branding and websites for one of its clients, The British Orthodontic Society. Two projects were assigned – the first was a site to launch the first National Orthodontic Week – NOW. The brief was to develop a NOW logo and website for the campaign which would be as far away as possible from the ‘institutional’ image of the Society and project the benefits of orthodontic treatment for the public.
A second project commissioned by the BOS, this time to create a website for the Organisations’ hosting of the 2015 World Orthodontic Congress which is being held in London. The Olympics of the Orthodontic World is only held every five years and the website will act as the main focus for communications and bookings for the event, which attracts dental professionals from over 100 countries.
The reception to both websites has been extremely positive – both from members of the Society and the public – and a large number of complimentary comments have been received about the eye-catching branding as well as the design, clarity and ease of navigation of the sites.
Now that both sites have gone live we will be working with Feelingpeaky to ensure that as both projects develop, the sites remain fresh, contemporary and worth revisiting.
– Tracy Posner, Managing Director, Positive Communications.