The Challenge
Despite being a big player in their sector Fomac’s branding was very dated and they stuck out in their competitive set for all the wrong reasons. Feelingpeaky were tasked to overhaul their brand image and then roll our their new corporate identity across all key touch points – from hard hats and high visibility vests to their company website.
The Solution
Through workshops with the key stakeholders we were able to pull out the core values of Fomac Construction, identify key messaging and translate these into a brand positioning and brand identity that was reflective of where they are today. This was then rolled out across corporate stationary, hard hats, high visibility vests and a content managed website.
