Cheddar Gorge

Who are they?

Cheddar Gorge is Britain’s biggest gorge situated among dramatic cliffs rising 450ft to the stunning stalactite caverns. This world-famous site is an Area of Outstanding Natural Beauty, reveals many fascinating stories of our prehistoric ancestors, and is an international centre for caving and rock climbing.

Cheddar Gorge is great day out for families, nature and history lovers, and outdoor adventurers.

The Challenge

Cheddar Gorge is Britain’s biggest gorge with the dramatic cliffs rising 450ft to the stunning stalactite taverns. Their existing website needed to be completely overhauled to inspire, engage and stimulate visits to the Natural Nature Reserve attraction. It needed to resonate and appeal to the defined audiences of families, nature and history lovers and outdoor adventurers.

The Solution

New brand identity for Cheddar Gorge, Cheddar Caves and Cheddar Extreme brought the attraction up-to-date and positioned it as a much more family orientated destination.

The website was overhauled to provide improved user experience and, for the first time, online ticket purchasing. A simple, bold design and more engaging content have transformed the online experience.

Cheddar Gorge branding
Cheddar Gorge website design

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