After years of under investment this major tourist attraction had been sliding – both in revenues and people’s perceptions. It was a dated attraction. The task was to re-launch and build awareness of Longleat’s www range of attractions. To position it as family fun at its very best
A fresh, colourful and engaging brand identity followed with the rollout of a range of collateral including tourist brochures, design of an e-commerce website and email marketing. All with the focus of promoting what’s www, different and exciting at Longleat. The results – a year of sales growth; online sales jumping from 17 to 40% in one year; visitors to the attraction smashing their target for the year.