National Orthodontic Week

What is it?

NOW stands for National Orthodontic Week. This is an enterprise developed by the British Orthodontic Society to promote orthodontics both to the general public and other professionals.

The Challenge

The key challenge was to launch this week to the Orthodontic industry. It had no history and no awareness in the target audiences.

The Solution

As part of a wider team we prepared a warm and engaging brand identity to nurture people who might be interested in this special week. One of the key channels developed was online and here we created a website of two halves – speaking directly and  in appropriate tone of voice to the different audiences. The campaign was supported by various pieces of print collateral. NOW was a huge success and is “now” into its third year.

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