Nöje is a new luxury hot chocolate product that our client wanted to launch to market. Our challenge was to identify the unique characteristics of Nöje, to find out what sets it apart from its competitors, and convey these characteristics and values in a unique visual identity.
We designed the Nöje logo with cues of quality and pleasure. The identity, packaging and visual language all denote Nordic references. The aesthetic sensibilities and visual language reflect quality, luxury and desirability all of which are necessary cues to be a stronger competitor in the hot beverage market.