DigitalLeisure & AttractionsWebsite Redesigns

Get the VIP view – re-launching Longleat VIP Experiences

By March 7, 2013 No Comments
Longleat VIP Experiences

Late last year design agency Feelingpeaky was tasked with the challenge to re-launch the e-commerce platform for Longleat Safari & Adventure Park VIP Experiences. This consisted of introducing bespoke premium animal experiences and delivering revenues through a range of digital channels.

Our solution was to reveal that all visitors can enjoy up close access to their favourite animal attractions and Get the VIP View. We delivered a range of integrated services  providing consistency in communications across microsite, targeted online advertising, PPC and email marketing.

Results Matter Most

The campaign has exceeded all targets with 411% year on year increase in online sales and the best digital Christmas trading period to date with 864% product revenue. The PPC campaign has delivered 314% ROI on media spend.

Plus the client is happy – “We are delighted with the results”, says Richard Bailey, Marketing Director.

Get the VIP View yourself

Visit the Longleat website and checkout the VIP Animal Experience Days.