Illuminatis is a specialised medical communications agency, focusing on Key Opinion Leader – KOL mapping, identification and management, market analysis, organisational benchmarking and digital asset creation.
They approached Feelingpeaky as they had identified several prime issues with their incumbent site that needed addressing.
Firstly, Illuminatis needed a website that clearly presented them as a credible and professional organisation. A place that helped to start developing leads independent of direct sales, whilst being the foundation for growth and smarter marketing.
Secondly, the website needed to be mobile friendly and work equally well across mobile, tablet and desktop.
Lastly, it was identified as being key to ensure that content was structured in a logical way to meet audience information needs and clearly communicate the organisations key offerings of KOL Mapping and KOL Identification. Propositions and key messages to be articulated in a clear and motivating way. Tone of voice to be consistent and in-line with the brand. Content to answer organisation objectives, meets users’ aims and be search engine friendly.