Websites that drive business growth
Too many websites are filled with boring information. They act as brochures for the company but don’t help solve their visitor’s problems, needs or wants.
What is needed is websites that convert visitors into customers; Unknowns into knowns; Website users into prospects. To achieve this, the website must deliver on a number of fronts:
Awareness, It’s the first step. Being found usually through advertising, search engine listings or social posts. And the best way to be found through natural search engine results is to focus on your customers’ needs and wants and provide authoritative content that solves their problems. Combine this with on-page optimisation and your website pages can provide terrific results.
The website should immediately begin to relate to the prospective customer by drawing attention to their problem, need or want and how their products or services provide the solution. The visitor becomes interested by learning about the brand benefits and how the brand fits with their needs. It also removes visitors who aren’t the right prospects for your business.
Intuitive to move around
The website has a purpose – Ultimately to drive business growth. Each bit of content within should support this purpose and allow the customer seamlessly move closer with every step to the end of objective of converting them. Research should identify the key information want to resolve their problems. Moving through the website should be intuitive and without distraction.
Answers the Questions
We’ve all bounced back from a website when we can’t immediately find the answers. We’re time poor and information hungry. If you don’t answer the questions and fast then your prospect will leave and try the next on the list. And you’ll be losing your next big customer.
Develop desire in the visitor
The visitor develops a favourable disposition to the brand through every interaction within the website. User Experience (UX) is where business goals and visitor needs meet. It is more than design, it’s understanding your customer and how each interaction benefits. Without a focus on UX the website won’t fulfil its full potential. Indeed understanding how to optimise the UX will help lead to optimising conversion.
Converts your visitor
Without ‘Action’ the opportunity is lost. Through great content, solving their problems and providing opportunities for the visitor to interact and engage we help them form a purchase intention, want to take things further, engage in a trial or make a purchase. Real growth comes through a continual process of testing and improvement. Optimising conversion and delivering a website that drives significant business growth.