So… What is inbound Marketing?
Inbound marketing is driven by attracting targeted prospects to your business, converting leads into happy customers, then encouraging them to keep returning; delighting them into promoters.
This approach attracts customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through mediums like blogs, search engines, and social media.
Unlike more old school outbound marketing, inbound marketing does not need to fight for your customers potential attention. By creating content designed to address your ideal customers problems and needs, inbound marketing attracts qualified prospects and builds trust and credibility for your business.